Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy

by Ann Rockley, Charles Cooper


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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive —responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:
  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

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Product Details

ISBN-13: 9780321815361
Publisher: Pearson Education
Publication date: 02/16/2012
Series: Voices That Matter
Pages: 384
Product dimensions: 7.00(w) x 8.90(h) x 1.00(d)

About the Author

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Table of Contents

  • Section 1: The basis of a unified content strategy
  • Chapter 1: Content: The lifebood of an organization
  • Chapter 2: Intelligent content
  • Section 2: Where does a unified content strategy fit
  • Chapter 3: Enterprise content: Web and beyond
  • Chapter 4: Publishing
  • Chapter 5: Product content
  • Chapter 6: Learning materials
  • Section 3: Performing a substantive audit: Determining business requirements
  • Chapter 7: What does your customer really need?
  • Chapter 8: Where does it really hurt?
  • Chapter 9: Analyzing the content lifecycle
  • Chapter 10: Performing a content audit
  • Chapter 11: Envisioning your unified content strategy and lifecycle
  • Section 4: Developing a unified content strategy
  • Chapter 12: Content modeling: Adaptive content design
  • Chapter 13: Reuse strategy
  • Chapter 14 Designing workflow
  • Chapter 15 Designing metadata
  • Chapter 16: It's all about the content
  • Chapter 17 Change management and governance
  • Section 5: Supporting your unified content strategy
  • Chapter 18: Changing roles
  • Chapter 19: The role of XML
  • Chapter 20: The role of content management
  • Section 6 Resources
  • Glossary
  • Bibliography
  • A: Checklist for implementing a unified content strategy
  • Index

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