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Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be).
Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians... The impact of change is such that no one is left out.
Communication is in the core of these changes, requiring an in-depth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams.
Today, any citizen speaks to the world, asks questions and makes demands.
This book pictures the changes andthe paths that are being designed by world giants, and clarifies the new challenges facing us.
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About the Author
Coordinator at the Post Graduation in Digital Marketing and Social Media at ISLA-Laureate International Universities.
From 2008 until February 2012, has been the Head of the Multimedia Business of the Controlinveste group. Previously, he managed for eight years the Internet business unit of Cofina Media group, where he made economically feasible the digital projects of the publishing group. Between 1997 and 2002, he worked as a consultant to the Secretary of State of Social Communication for the digital area. He founded, in 1995, the website A Telefonia Virtual, that during the seven years of its existence was the reference for the Radio industry in Portugal.
Holds a degree in Economy from the Catholic University of Lisbon, where he also completed an advanced course on Management of Technology Companies, as well as a post-graduate course on Media and Entertainment Management.