Managing in the Media

Managing in the Media

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Product Details

ISBN-13: 9781136055133
Publisher: Taylor & Francis
Publication date: 04/26/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 416
File size: 3 MB

Table of Contents

Part 1 The media Environment:
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production project management in practice;
Glossary; Bibliography; Media timeline

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