CIM Coursebook 08/09 Managing Marketing Performance

CIM Coursebook 08/09 Managing Marketing Performance

NOOK Book(eBook)

$36.99 $41.95 Save 12% Current price is $36.99, Original price is $41.95. You Save 12%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Product Details

ISBN-13: 9781136018336
Publisher: Taylor & Francis
Publication date: 08/06/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 400
File size: 5 MB

Table of Contents

Creating the organizational context for effective implementation of strategy-teams; Organizational culture; planning and implementing change; Strateguic marketing manager's role; Implementing business strategy through marketing activities; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews