Many women seek to achieve greater control over their working lives by making a transition to entrepreneurship and, as a result, must negotiate gender norms and gender-related expectations in both business and personal relationships. Based on interviews with women in the New Jersey suburbs, this book explores the range of uncertainties and practical dilemmas independent businesswomen face today.
About the Author
Kimberly A. Reed is Visiting Assistant Professor in the Department of Sociology and Anthropology at LeMoyne College
Table of Contents1.Introduction; 2. The Emergence of the Woman Entrepreneur in Suburbia; 3. Exchanging Selves: Out of the Executive Suite or White Collar Wok; 4. Negotiating Business: Contacts and Contracts; 5. Social Establishment and Local Associations; 6. Family and Household Support; 7. Managing Employees in Small Firms; 8. Political Issues and the Outlook of Women Owners; 9. Changing Boundaries of Participation: The Future of Women Entrepreneurs