This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
|Publisher:||Palgrave Macmillan UK|
|Edition description:||1st ed. 1996|
|Product dimensions:||5.51(w) x 8.50(h) x (d)|
Table of ContentsPreface - The Context - Coping with the Unfolding Media Landscape - Coping with the Unfolding Media Landscape II - Language and Conversation as Part of the Strategic Process - Developing the Strategy Process through Conversation Management - Appendix: Introduction to Cases