All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio. The selection of readings chosen, including writings by leading business theorists such as Michael Porter, Alfred Chandler, Michael Jenkins, Rosabeth Moss Kanter and C. K. Prahalad, have been organized around the major issues outlined above, revealing that a robust framework for dealing with them is beginning to emerge.
|Publisher:||Cengage Learning EMEA Higher Education|
|Product dimensions:||6.30(w) x 9.06(h) x (d)|
About the Author
Kathleen Sommers Luchs is an Associate at the Ashridge Strategic Management Centre. She has an MBA from the London Business School and a PhD from Yale University.
Table of Contents
1. Economic Justification for the Multibusiness Firm. 2. Resource Allocation and Portfolio Composition. 3. The Quest for Synergy. 4. Diversification, Performance and Restructuring. 5. How Corporate Parents Influence Their Business. 6. Developing A Corporate Strategy.