Managing Your E-Commerce Business

Managing Your E-Commerce Business

by Brenda Kienan

Paperback(Second Edition)

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Overview

Managing Your E-Commerce Business by Brenda Kienan

Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.

Product Details

ISBN-13: 9780735612754
Publisher: Microsoft Press
Publication date: 05/01/2001
Edition description: Second Edition
Pages: 420
Product dimensions: 7.35(w) x 9.15(h) x 1.30(d)
Age Range: 13 Years

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