Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.
|Edition description:||Second Edition|
|Product dimensions:||7.35(w) x 9.15(h) x 1.30(d)|
|Age Range:||13 Years|