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Manipulation of the American Voter: Political Campaign Commercials / Edition 1
     

Manipulation of the American Voter: Political Campaign Commercials / Edition 1

by Gary A. Copeland, Karen S. Johnson-Cartee
 

ISBN-10: 0275955885

ISBN-13: 9780275955885

Pub. Date: 08/21/1997

Publisher: Greenwood Publishing Group, Incorporated

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from

Overview

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

Product Details

ISBN-13:
9780275955885
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
08/21/1997
Series:
Praeger Series in Political Communication Series
Pages:
232
Product dimensions:
6.42(w) x 9.56(h) x 0.90(d)

Table of Contents

Illustrations

Foreword

Preface

Introduction

Positive Political Advertising

Negative Political Advertising

Combating Negative Advertising: Proactive and Reactive Strategies

Storytelling in Political Advertising

Political Advertising Appeals

The Power of Recorded Visual Images

Style: Composition of Polispots

References

Index

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