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Mantra Design - Innovate, Buy or Die!: Discover the Secrets for Profitable and Lasting Innovation based on 0 ratings. 1 reviews.
Reviewed by Deborah Lloyd for Readers' Favorite If your goal is to become the best leader possible with an innovative corporation, you must read Dana A. Oliver’s book, Mantra Design – Innovate, Buy or Die!: Discover the Secrets for Profitable and Lasting Innovation. Mr. Oliver has thirty years of experience leading research and development teams, specifically with Medtronic, one of the leading manufacturers of medical technology equipment. He thoroughly explains the concept of Innovation Management, which is the management of innovation processes, both for the product itself and the organization. Innovation Leadership is the next necessary step; it refers to synthesizing different leadership styles, influencing “employees to produce creative ideas, products services and solutions.” Many examples of successful leadership from various organizations are detailed throughout the book. Dana A. Oliver presents fourteen memorable mantras for Innovation Leadership in his book, Mantra Design – Innovate, Buy or Die! While these mantras are catchy, they are also substantial, imparting meaningful messages. The mantras are explained succinctly and purposefully. One of my favorites is “Hope is Not a Strategy.” Many people will relate to this mantra, as they have probably experienced this phenomenon during their careers. While this book is geared towards the creation of innovative products, leaders in other types of businesses should also read it. The lessons are applicable to all types of organizations, and all leaders would benefit by considering how each lesson could be implemented in their specific environment. This is a must-read for anyone who is interested in improving their company’s success!