Mapping Innovation: A Playbook for Navigating a Disruptive Age

Mapping Innovation: A Playbook for Navigating a Disruptive Age

by Greg Satell


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Product Details

ISBN-13: 9781259862250
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/23/2017
Pages: 240
Sales rank: 766,432
Product dimensions: 5.80(w) x 9.10(h) x 1.10(d)

About the Author

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world’s leading marketing services organizations. .

Table of Contents

Foreword Dr. Bernard S. Meyerson vii

Acknowledgments xi

Introduction: The "Mother of All Demos" xiii

Part 1 How Innovation Really Happens

Chapter 1 Innovation Is Never a Single Event 3

Chapter 2 Innovation Is Combination 21

Part 2 Mapping the Innovation Space

Chapter 3 The Innovation Matrix 41

Chapter 4 Developing New Business Models to Disrupt the Marketplace 65

Chapter 5 Opening Up Innovation 91

Chapter 6 Innovating the Core-the 70/20/10 Rule 107

Chapter 7 Pursuing Innovation at Scale 125

Part 3 Innovation for the Digital Age

Chapter 8 Leveraging Platforms to Access Ecosystems 149

Chapter 9 A New Era of Innovation 169

Afterword: Building Your Innovation Playbook 187

Notes 197

Index 207

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