Mapping the Journey: Case Studies in Strategy and Action toward Sustainable Development

Mapping the Journey: Case Studies in Strategy and Action toward Sustainable Development

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This illuminating new book presents a series of in-depth case studies from around the world based on numerous personal interviews with organizational leaders and focusing on their journey towards sustainability. The aim is to provide visions of a more sustainable future, and shed light on the path, milestones and solutions – in particular the management processes these organizations employed – to provide a reliable compass that others can follow.

Although each organization must take steps to fit its particular circumstance, business conditions and culture, Mapping the Journey proves that valuable lessons can be learned by setting aside critique as to where these organizations may yet make progress and instead focusing on the guidelines, targets, measures of success, tools and techniques and valuable wisdom about how pioneer organisations are travelling toward a prosperous, sustainable future. Each organization included has crafted its own unique strategic responses to an identified need for increased sustainability. While none can be said to have reached the end-point of a sustainable development strategy, all have found that, by addressing the challenge of sustainable industrial practices, they have found innovative solutions, new opportunities for revenue generation, better relationships with customers, new business and product opportunities and a boost to morale from the executive ranks to front-line employees.

Mapping the Journey examines both public and private organizations worldwide: SJ Rail of Sweden; Sony Corporation; SC Johnson; TransAlta Corporation; Patagonia; Henkel; Volvo; ASG; Interface Flooring Systems; Suncor; DaimlerChrysler; AssiDoman; Germany's Centre for Technology Assessment and the Dutch National Environmental Policy Plan. These case studies provide an inspiring framework of effective processes for defining a sustainable development strategy and transforming it successfully into actions and results.

Product Details

ISBN-13: 9781874719267
Publisher: Taylor & Francis
Publication date: 12/01/1999
Edition description: New Edition
Pages: 288
Product dimensions: 6.19(w) x 9.25(h) x (d)

About the Author

Lorinda Rowledge is Partner & Co-Founder of EKOS International and co-author of Mapping the Journey: Case Studies in Strategies and Action Toward Sustainable Development. She is also Founding Provost of the Bainbridge Graduate Institute.

Table of Contents

Case 1: Volvo. Strategic action toward sustainable mobility for society Case 2: AssiDoman. Foresters integrating dual goals of economy and environment Case 3: Patagonia. First ascents: finding the way toward quality of life and work Case 4: Interface Flooring Systems. Driving industrial standards higher Case 5: Sony. Operationalising the slogan 'Entertaining the world: caring for the environment' Case 6: ASG. Trailblazing toward sustainable logistics and transport Case 7: SC Johnson. Eco-efficiency and beyond Case 8: DaimlerChrysler. Redefining cost Case 9: Center for Technology Assessment. Pursuing regional approaches to qualitative growth and sustainability Case 10: Henkel. Traditional values and ecological leadership Case 11: SJ Rail. Turnaround to sustainable transport for the 21st century Case 12: TransAlta. New terrain: reducing greenhouse gas emissions Case 13: The Netherlands National Environmental Policy Plan. Developing sustainable industrial strategy Case 14: Suncor. Taking stakeholder relations to a new level

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