Market or Die

Market or Die

by Jennifer Fusco


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Market or Die by Jennifer Fusco

Find your readers.

Make your brand memorable.

Sell more books.

"Jennifer Fusco has put together a comprehensive guide to creatively and productively market your book."-Barbara Vey, Beyond Her Book blog

"Romance writers are lucky to have Jennifer Fusco in our ranks-even a brand new author can turn into a marketing pro by following Jennifer's marketing and brand management tips."-Eloisa James, New York Times Bestselling Author

""Brand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more complex. Jennifer's vast experience in marketing, public relations, advertising and brand innovation make her an expert in the field.""-Kristan Higgins, New York Times and USA Today Bestselling Author and two-time winner of the Romance Writers of America RITA award.

"Jennifer Fusco knows her stuff! In her career-changing presentations, she turns the baffling, complicated-and critical-world of marketing into practical, doable and understandable concepts. Don't miss out!"-Hank Phillippi Ryan, an Anthony, Macavity and Agatha-winning author

Product Details

ISBN-13: 9781611945904
Publisher: BelleBooks
Publication date: 02/27/2015
Pages: 192
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

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Market or Die: Sensible Brand Building Advice for Writers 5 out of 5 based on 0 ratings. 2 reviews.
HeidiU More than 1 year ago
Marketing a book (or anything) is one huge mystery to me. As I am preparing to self-publish a novella, I was searching for ways to push through the immense number of books out there and find a way to make mine stand out and start to grab readers. In the past, it was all about writing a good book. Write it and they will come. But that old adage no longer holds true when you have hundreds of books coming out every week. Somehow, you have to get the book in the reader’s hands. And that is where Market or Die comes into play. Jennifer Fusco has taken several aspects of marketing and broken it down into smaller bites, easily read, understood and applicable to every situation. With excellent examples to show you how to do it, this book is an excellent primer on how to market your book for success. The examples apply the principles so you can see how they work and then apply them to your own marketing strategy. This book combines everything you need to know about marketing strategies and target audiences, your brand and platform, and other marketing techniques you can use to apply to your book and author career. It won’t teach you how to create a website or build a facebook page, but it will show you how to integrate those pieces into your entire strategy for maximum effect and other methods to connect with readers. This book is an excellent marketing primer for authors with the focus on marketing you (the author) and your books.
Anonymous More than 1 year ago
Market or Die is an excellent resource for the published and soon to be published writer!  This is an easy to comprehend guide to marketing your books.  I loved the real world examples, by authors whose work I admire.  I can't wait to put the information to use.