MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth

MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth

by Rita Gunther McGrath, Ian C. Macmillan
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5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
My Executive MBA students at Drexel University really like this book. They are all under pressure to innovate, streamline, and upgrade their systems, products, thinking, and performance. MarketBusters gives them understandable direction and solid examples to help them do exactly that. It's written in real world language and can be read as a whole or in parts -- which is important to my busy students. I plan to send a copy to many of my clients as well. In fact, I'd recommend this book to any business leader who is struggling to cope with rapid change and sometimes endless pressure to improve and grow.