Marketing and E-Commerce: The Online Legal Environment / Edition 1

Marketing and E-Commerce: The Online Legal Environment / Edition 1

ISBN-10:
0324122756
ISBN-13:
9780324122756
Pub. Date:
07/28/2002
Publisher:
South-Western

Paperback - Rent for

Select a Purchase Option (PACKAGE)
  • purchase options

Temporarily Out of Stock Online


Overview

Marketing and E-Commerce: The Online Legal Environment / Edition 1

Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.

Product Details

ISBN-13: 9780324122756
Publisher: South-Western
Publication date: 07/28/2002
Edition description: PACKAGE
Pages: 256
Product dimensions: 7.96(w) x 10.22(h) x 0.64(d)

Table of Contents

1. Introduction to Law. 2. Resolution of Disputes. 3. E-Commerce and Dispute Resolution. 4. CyberTorts and Crimes. 5. Intellectual Property-Patents and Copyrights. 6. Intellectual Property-Trademarks, CyberMarks, and Trade Secrets. 7. Online Marketing. 8. Consumer Protection and Privacy Issues.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews