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Marketing and Sales in the Chemical Industry / Edition 2

Marketing and Sales in the Chemical Industry / Edition 2

by Rolf Jakobi, Jakobi


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If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Product Details

ISBN-13: 9783527306251
Publisher: Wiley
Publication date: 05/24/2002
Edition description: REV
Pages: 177
Product dimensions: 7.00(w) x 9.72(h) x 0.64(d)

About the Author

Rolf Jakobi is the author of Marketing and Sales in the Chemical Industry, 2nd Edition, published by Wiley.

Table of Contents

The "Main Group Elements" of Marketing
The Principles of Business-to Business Marketing
The International Market Structure in the Chemical Industry
The Economical, Political and Sociological Environment
Marketing of Chemical Engineering Projects
Marketing of Chemical Commodities
Plastic and Rubber
Chemical Specialties
The Agricultural Business
Marketing of Pharmaceuticals
Electronic Commerce in the Chemical Industry
Emerging Markets
General References

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