Marketing and Selling SS3

Marketing and Selling SS3

by NEBS Management Staff

Paperback

$32.95

Product Details

ISBN-13: 9780750632997
Publisher: Taylor & Francis, Inc.
Publication date: 02/22/2000
Pages: 88
Product dimensions: 8.27(w) x 11.69(h) x (d)

Table of Contents

SESSION A: UNDERSTANDING THE MARKET; Introduction; The market and competition; Product life-cycles; The marketing approach; Summary; SESSION B; THE MARKETING MIX; Introduction; The elements of the marketing mix; The people factor in the marketing mix; Summary; SESSION C: THE RIGHT PRODUCT AT THE RIGHT PRICE; Introduction; The product; The product range; The right price; Product quality; Summary; SESSION D: THE RIGHT PLACE THE RIGHT TIME AND THE RIGHT WAY; Introduction; The right place; The right time; The right way: promotion; The right way: selling; Summary;

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