Marketing Automation

Marketing Automation

by Grzegorz Blazewicz
Marketing Automation

Marketing Automation

by Grzegorz Blazewicz



Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details


During the COVID-19 pandemic, 76 percent of customers permanently changed their buying patterns, McKinsey found in their report. That brings great challenges for marketers, including the need to restore true trusting relationships with each and every customer. This cannot be done without proper knowledge and technology.
This book was written to comprehensively describe this new world for marketers, entrepreneurs and managers, so that they can deliver value and build their competitive position with better results. It sets the context for today’s marketers and then, step by step, exemplifies practically how new technologies may be used to readapt familiar marketing tools.

Product Details

ISBN-13: 9788301222376
Publisher: Wydawnictwo Naukowe PWN
Publication date: 08/23/2022
Format: eBook
Pages: 192
Sales rank: 856,874
File size: 2 MB
From the B&N Reads Blog

Customer Reviews