ISBN-10:
0471577480
ISBN-13:
9780471577485
Pub. Date:
12/28/1995
Publisher:
Wiley
Marketing Channels / Edition 1

Marketing Channels / Edition 1

by Barry Berman

Hardcover

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Product Details

ISBN-13: 9780471577485
Publisher: Wiley
Publication date: 12/28/1995
Pages: 736
Product dimensions: 7.68(w) x 9.76(h) x 1.35(d)

Table of Contents

AN OVERVIEW OF MARKETING CHANNELS.

Marketing Channels: An Introduction.

The Channel Environment.

MAJOR CHANNEL MEMBERS.

Retail Channel Members.

Wholesale Channel Members.

CHANNEL MANAGEMENT AND THE MARKETING MIX.

Relationship Marketing and Customer Service.

Physical Distribution Strategy in Channels.

Market Research and Information Systems in Channels.

Product Management Strategy in Channels.

Pricing Strategy in Channels.

Promotion Strategy in Channels.

CHANNEL PLANNING, COORDINATION, AND ORGANIZATION.

Channel Design and Selection.

Administrative Structures in Marketing Channels.

Channel Power: Conflict and Cooperation.

Channels for Services and International Marketing.

CHANNEL ASSESSMENT AND CONTROL.

Evaluation of Channels.

Appendices.

Indexes.

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