Marketing Channels

Marketing Channels

by Louis W. Stern, Adel I. El-Ansary

Hardcover(Older Edition)

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Product Details

ISBN-13: 9780135537367
Publisher: Prentice Hall Professional Technical Reference
Publication date: 12/15/1991
Series: The Prentice-Hall Series in Marketing
Edition description: Older Edition
Pages: 640

Table of Contents

I. AN OVERVIEW.
1. Marketing Channels: Structure, Functions and Relationships.
II. CHANNEL STRUCTURE.
2. Retailing: Critical Elements and Strategic Issues.
3. Channel Intermediaries: Wholesaling.
4. Logistics of Distribution: Structure and Strategy.
III. CHANNEL DESIGN AND PLANNING.
5. Channel Planning: Designing Channel Systems.
6. Organizational Patterns in Marketing Channels.
IV. CHANNEL MANAGEMENT.
7. Managing Marketing Channels.
8. Marketing Channel Policies and Potential Legal Constraints.
9. Information Systems and Channel Management.
10. Assessing Marketing Channel Performance.
V. INTERNATIONAL DIMENSIONS.
11. International Marketing Channels.
Index.

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