Marketing Communication: A Critical Introduction

Marketing Communication: A Critical Introduction

by Richard Varey

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Product Details

ISBN-13: 9781134581597
Publisher: Taylor & Francis
Publication date: 09/11/2002
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 416
File size: 3 MB

About the Author

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

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