CIM Revision Cards: Marketing Communications 04/05

CIM Revision Cards: Marketing Communications 04/05

by Marketing Knowledge

NOOK Book(eBook)

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Overview

CIM Revision Cards: Marketing Communications 04/05 by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Product Details

ISBN-13: 9781136417740
Publisher: Taylor & Francis
Publication date: 07/11/2007
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 120
File size: 8 MB

Table of Contents

To be confirmed.Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness.

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