Most Helpful Customer Reviews
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning based on 0 ratings. 1 reviews.
I'm using the book for a marketing class, and it is useful for that. However, this version of the software requires a broadband connection to even run the software. It takes several minutes to even start the program (the executable file is on a mapped drive on the web), and I'm even on a very fast university LAN during class. The older version did not have this limitation.