Marketing Engineering: Computer Assisted Marketing Analysis and Planning / Edition 2

Marketing Engineering: Computer Assisted Marketing Analysis and Planning / Edition 2

by Gary L. Lilien, Arvind Rangaswamy
3.0 1
ISBN-10:
1412022525
ISBN-13:
9781412022521
Pub. Date:
12/07/2005
Publisher:
Trafford Publishing
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning 3 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
I'm using the book for a marketing class, and it is useful for that. However, this version of the software requires a broadband connection to even run the software. It takes several minutes to even start the program (the executable file is on a mapped drive on the web), and I'm even on a very fast university LAN during class. The older version did not have this limitation.