Marketing for Churches and Ministries

Marketing for Churches and Ministries

NOOK Book(eBook)

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Product Details

ISBN-13: 9781317953241
Publisher: Taylor & Francis
Publication date: 10/18/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 165
File size: 7 MB

Table of Contents

Contents Understanding Church and Ministry Marketing
  • Getting Needed Information
  • Planning Marketing Activities
  • Constituent Analysis
  • Marketing Objectives
  • Program Decisions
  • Access Decisions
  • Communications Decisions
  • Contribution Decisions
  • Monitoring and Controlling Marketing Activities
  • Appendixes
  • Index

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