Master the latest marketing tools and trends
Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.
Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.
- Maximize the lifetime value of your customers
- Connect web marketing strategies to real world traffic and sales
- Implement local sourcing to boost local and regional marketing initiatives
- Focus your online marketing strategy to target only qualified buyers
Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
About the Author
Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.
Table of Contents
Part I: Getting Started with Marketing 5
Chapter 1: Optimizing Your Marketing Program 7
Chapter 2: Strengthening Your Marketing Strategy 23
Chapter 3: Writing a Marketing Plan 39
Part II: Leveraging Your Marketing Skills 63
Chapter 4: Researching Your Customers, Competitors, and Industry 65
Chapter 5: Engaging Your Marketing Imagination 85
Chapter 6: Pumping Up Your Marketing Communications 105
Part III: Advertising for Fun and Profit 123
Chapter 7: Perfecting Your Printed Materials 125
Chapter 8: Signing On to Outdoor Advertising 147
Chapter 9: Broadcasting Your Message 167
Part IV: Finding Powerful Alternatives to Advertising 183
Chapter 10: Maximizing Your Web Marketing 185
Chapter 11: Making a Positive Impression in Low-Cost Ways 209
Chapter 12: Leveraging Face-to-Face Marketing Opportunities 225
Chapter 13: Going Direct with Your Marketing 239
Part V: Selling Great Products to Anyone, Anytime, Anywhere 261
Chapter 14: Making Your Brand Stand Out 263
Chapter 15: Finding the Right Pricing Approach 283
Chapter 16: Distributing Your Product Where Your Customers Are 303
Chapter 17: Succeeding in Sales and Service 319
Part VI: The Part of Tens 339
Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them) 341
Chapter 19: Ten Tips for Boosting Web Sales 347
Most Helpful Customer Reviews
Slightly too wordy; but that's the only thing I can find wrong. The rest was all EXCELLENT! I needed a source of current marketing overview with some depth from an experienced point of view, and this one was the right pick. It kept all the options in context, gave real-world examples to support information; and most importantly, it gave me some ideas I can truly use and never would have thought of. (Not to mention it was grammatically and structurally sound, making it easy to read, follow, and understand! That's hard to find in the last few years.) Thank you Mr. Hiam!
very good book to beginners . :)
I studied marketing in college and I knew with my new book, DIVORCED VIRGIN, MOTHER OF TWO, I needed to do some brusing up in the field. With the web marketing has changed beyond any advertising I had ever been taught. However, in MARKETING FOR DUMMIES uses the common basics of marketing with today's technology. If you or someone you know is starting a business or like me promoting a new book, give them the great gift of MARKETING FOR DUMMIES. It will be the greatest gift you could give and the best one your friend will receive. Marie Duncan-Wagers www.alwayshaveadream.net/
Also check out "The Next Evolution of Marketing - Marketing With Meaning" by Bob Gilbreath. Search MWM4ME to find a link for a free chapter. Available until noon of Oct. 6