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Marketing For Dummies
     

Marketing For Dummies

4.8 5
by Alexander Hiam
 

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Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply

Overview

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.

Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.

  • Maximize the lifetime value of your customers
  • Connect web marketing strategies to real world traffic and sales
  • Implement local sourcing to boost local and regional marketing initiatives
  • Focus your online marketing strategy to target only qualified buyers

Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Product Details

ISBN-13:
9781118880807
Publisher:
Wiley
Publication date:
05/05/2014
Series:
For Dummies Series
Pages:
384
Sales rank:
86,283
Product dimensions:
7.30(w) x 9.20(h) x 0.90(d)

Meet the Author

Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

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Marketing for Dummies 4.8 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
Slightly too wordy; but that's the only thing I can find wrong. The rest was all EXCELLENT! I needed a source of current marketing overview with some depth from an experienced point of view, and this one was the right pick. It kept all the options in context, gave real-world examples to support information; and most importantly, it gave me some ideas I can truly use and never would have thought of. (Not to mention it was grammatically and structurally sound, making it easy to read, follow, and understand! That's hard to find in the last few years.) Thank you Mr. Hiam!
Anonymous More than 1 year ago
very  good book to beginners . :)  
Anonymous More than 1 year ago
MarieDuncan-Wagers More than 1 year ago
I studied marketing in college and I knew with my new book, DIVORCED VIRGIN, MOTHER OF TWO, I needed to do some brusing up in the field. With the web marketing has changed beyond any advertising I had ever been taught. However, in MARKETING FOR DUMMIES uses the common basics of marketing with today's technology. If you or someone you know is starting a business or like me promoting a new book, give them the great gift of MARKETING FOR DUMMIES. It will be the greatest gift you could give and the best one your friend will receive. Marie Duncan-Wagers www.alwayshaveadream.net/
JJCobb More than 1 year ago
Also check out "The Next Evolution of Marketing - Marketing With Meaning" by Bob Gilbreath. Search MWM4ME to find a link for a free chapter. Available until noon of Oct. 6