ISBN-10:
1582120048
ISBN-13:
9781582120041
Pub. Date:
03/28/2003
Publisher:
APhA Publications
Marketing for Pharmacists / Edition 1

Marketing for Pharmacists / Edition 1

by David A. Holdford

Paperback

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Product Details

ISBN-13: 9781582120041
Publisher: APhA Publications
Publication date: 03/28/2003
Edition description: Older Edition
Pages: 298
Product dimensions: 6.06(w) x 9.20(h) x 0.67(d)

Table of Contents

Prefaceix
Acknowledgmentsxi
Part IFoundations of Marketing
1Introduction to Marketing3
2Important Marketing Concepts18
Part IIMarketing Pharmacist Services
3Characteristics of Services39
4Managing Service Performance61
5Designing Pharmacy Services75
Part IIIConsumer Behavior
6Consumer Behavior103
7Consumers' Evaluation of Service122
Part IVMarketing Strategy
8Strategic Marketing Planning143
9Marketing Strategies169
Part VSegmentation and Promotion
10Market Segmentation197
11Marketing Communication223
Part VIPricing and Placing Pharmacist Services
12Pricing Pharmacist Services245
13Channels of Distribution265
Index289

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