Straightforward guide to building
This no-nonsense, hands-on guide is the entrepreneurial
marketers’ battle plan for a successful
marketing program. Marketing for Small Business Made
Easy contains specific action steps and to-do lists for
every step of the marketing process. Real-world
anecdotes and specific examples from well-known
start-ups demonstrate the book’s practical skills.
Author Kevin Epstein cuts through the buzzwords
and marketing jargon to offer you cutting-edge advice on
a variety of traditional and high-tech tools, from billboards
|Product dimensions:||7.40(w) x 9.10(h) x 0.42(d)|
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most Helpful Customer Reviews
Epstein condenses some common sense... that somehow, we never got to. Wish I'd read the book years ago!