Marketing for the Manufacturer

Marketing for the Manufacturer

by J. Paul Peter

Hardcover

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Overview

Marketing for the Manufacturer explains to nonmarketers how marketing fits into organizational structures and product management systems.

Product Details

ISBN-13: 9781556236488
Publisher: McGraw-Hill Companies, The
Publication date: 07/01/1992
Series: APICS Series
Pages: 330
Product dimensions: 6.39(w) x 9.28(h) x 1.14(d)

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