Marketing Foundations and Functions: Text

Marketing Foundations and Functions: Text

Pub. Date:
Cengage South-Western


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Marketing Foundations and Functions: Text

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

Product Details

ISBN-13: 9780538625418
Publisher: Cengage South-Western
Publication date: 12/01/1995
Series: SB Marketing Education Series
Pages: 800
Product dimensions: 7.87(w) x 9.84(h) x (d)

Table of Contents

Chapter 1 Marketing Today Chapter 2 Marketing Supports Business Activities Chapter 3 What Does Society Expect? Chapter 4 Marketing Begins with Economics Chapter 5 Moving into a Global Economy Chapter 6 The Basics of Marketing Chapter 7 Get Ready for Competition Chapter 8 Marketing Begins With Customers Chapter 9 Using Research to Avoid Mistakes Chapter 10 Start with a Marketing Strategy Chapter 11 Writing a Marketing Plan Chapter 12 Develop a New Product Chapter 13 Services Need Marketing Chapter 14 Purchase Products for Resale Chapter 15 Get the Product to Customers Chapter 16 Determining the Best Prices Chapter 17 Promotion Means Effective Communication Chapter 18 Be Creative With Advertising Chapter 19 Selling Satisfies the Customer Chapter 20 Be Aware of Risks Chapter 21 Marketing Requires Money Chapter 22 Marketers Need Information Chapter 23 Take Control with Management Chapter 24 There is Room for Improvement

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