Marketing Genius

Marketing Genius

by Peter Fisk

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Product Details

ISBN-13: 9781841126814
Publisher: Wiley
Publication date: 04/21/2006
Pages: 498
Sales rank: 1,331,214
Product dimensions: 6.90(w) x 7.00(h) x 1.30(d)

About the Author

Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.

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Table of Contents

About the author.

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PART 1: Ingenuity: The making of a marketing genius.

Track 1. Complexity.

Track 2. Expectations.

Track 3. Genius.

PART 2: Thinking: The mind of a marketing genius.

Track 4. Strategy.

Track 5. Brands.

Track 6. Customers.

Track 7. Innovation.

PART 3: Competing: The touch of a marketing genius.

Track 8. Propositions.

Track 9. Experiences.

Track 10. Connections.

Track 11. Relationships.

PART 4: Leading: The impact of a marketing genius.

Track 12. Performance.

Track 13. Marketers.

Track 14. Leadership.

Track 15. Futures.

PART 5: The genie: Becoming a marketing genius.

Genius lab.

Genius catalysts.

Genius source.

Recharge.

Index.

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