Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing

Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing

by Kevin Duncan

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Overview

Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing by Kevin Duncan

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Product Details

ISBN-13: 9781408126394
Publisher: A&C Black Publishers, Ltd.
Publication date: 11/15/2010
Pages: 208
Product dimensions: 5.10(w) x 7.70(h) x 0.80(d)

About the Author

Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve

(Capstone). They have been translated into a range of languages,

including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.

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