Marketing Hospitality / Edition 2

Marketing Hospitality / Edition 2

ISBN-10:
0471127035
ISBN-13:
9780471127031
Pub. Date:
05/28/1997
Publisher:
Wiley

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Overview

Marketing Hospitality / Edition 2

This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.

Product Details

ISBN-13: 9780471127031
Publisher: Wiley
Publication date: 05/28/1997
Series: Service Management Ser.
Edition description: Older Edition
Pages: 464
Product dimensions: 7.70(w) x 9.51(h) x 1.06(d)

Table of Contents

Preface.
Marketing--Everybody's Job.
Hospitality Services.
The Macro and Micro Environments of Hospitality Marketing.
Market Segmentation and Targeting Marketing.
Marketing Information and Research.
Marketing Strategy.
The Marketing Plan.
The Hospitality Product.
Place in Hospitality Marketing: Distribution.
Place in Hospitality Marketing: Location.
The Price of Hospitality.
Marketing Communication: Advertising.
Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.
Marketing at the Unit Level.
Index.

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