Are you pulling back on marketing because of the downturn This guide will show you why that is not a good idea, and how being proactive now can make the difference in the short- and long-term. Written in short article format, "Marketing in a Downturn" delivers thought-provoking ideas for business owners and management teams. This guide helps you develop new strategies and tactics, while understanding the realities (tight budgets!) of Marketing in a Downturn. The goal is to help you to think a little differently, see new opportunities, and gain some positive perspective. Even when all around you (especially media), are bringing "rotten" messages. Practical, applicable and thought-provoking, "Marketing in a Downturn" can help you deal with the current economic slowdown with solid, creative, new marketing ideas.