Marketing in Hospitality Industry / Edition 4

Marketing in Hospitality Industry / Edition 4

by Ronald Nykiel
ISBN-10:
0866122540
ISBN-13:
9780866122542
Pub. Date:
09/28/2003
Publisher:
Educational Institute of the American Hotel & Motel

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Overview

Marketing in Hospitality Industry / Edition 4

Nykiel (hotel and restaurant management, University of Houston) analyzes numerous marketing ideas and techniques in the hospitality industry, looking at those that have succeeded and those that have failed, in this text for students in marketing and hospitality. Coverage progresses from market segmentation, consumer preferences, and channels of distribution through applying key marketing methodologies in areas such as sales, customer service, advertising, public relations, promotions, electronic and database marketing, and pricing. Final chapters cover the marketing budget, the total hotel/unit marketing plan, and marketing and the law. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780866122542
Publisher: Educational Institute of the American Hotel & Motel
Publication date: 09/28/2003
Edition description: Older Edition

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