Marketing in the 21st Century / Edition 10 available in Paperback
- Pub. Date:
- CENGAGE Learning Custom Publishing
The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
|Publisher:||CENGAGE Learning Custom Publishing|
|Edition description:||Instructor's Edition|
|Product dimensions:||8.40(w) x 10.80(h) x 1.20(d)|
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