Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

by Peter Horst


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Product Details

ISBN-13: 9781599329260
Publisher: Advantage Media Group, Inc.
Publication date: 06/18/2018
Pages: 200
Sales rank: 1,221,496
Product dimensions: 6.10(w) x 9.00(h) x 0.90(d)

About the Author

PETER HORST was named by Forbes as one of the World’s Top 50 Most
Influential CMOs. He holds over thirty years of leadership experience with companies such as Capital One, Hershey, General Mills, US West (CenturyLink),
and TD Ameritrade. Today, Peter leads CMO Inc., a marketing advisory that aids organizations in building compelling brand strategies, inspiring bigger thinking, and executing against a broader brand purpose. Peter is a highly ranked keynote speaker, contributes to Forbes and other publications, and sits on advisory boards for several early stage companies. Peter earned a BA from
Harvard and an MBA from Dartmouth’s Tuck School of Business.

Table of Contents

Acknowledgments xiii

Introduction Welcome to the New Reality 1

Part I New Reality

Chapter 1 Collapse of the Middle and the Rise of Tribalism 9

Chapter 2 Fear and Loathing in America 23

Chapter 3 No Safe Sidelines 37

Part II New Rules

Chapter 4 Identify Tour Core Values 53

Chapter 5 Understand Your Tribe 75

Chapter 6 Put Your Values on Display 91

Chapter 7 New Rules in Action-Heineken's "Worlds Apart" 107

Part III Leading Under Fire

Chapter 8 Overcoming Internal Objections 121

Chapter 9 Get Ready For When It Hits The Fan 133

Chapter 10 How to Respond Under Fire 147

Chapter 11 Is This Reality Here To Stay? 159

Parting Thoughts 175

About The Author 179

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