ISBN-10:
0136117171
ISBN-13:
2900136117178
Pub. Date:
01/27/2010
Publisher:
Prentice Hall
Marketing in Virtual Worlds

Marketing in Virtual Worlds

by Natalie Wood
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Overview

Marketing in Second Life is a manual that explores how businesses can successfully market in virtual worlds.

An Introduction to Virtual Worlds; An Introduction to Second Life; Why You Should Use Second Life; Virtual World Entry Strategies; Creating Your Second Life; Preparing for the Virtual Classroom; Introducing Your Students to the Virtual World of Second Life; Strategies to Facilitate a Rewarding Experience; Using Second Life in Marketing Classes; Beyond Second Life

For those interested in learning about the potential of marketing opportunities available in virtual worlds.

Product Details

ISBN-13: 2900136117178
Publisher: Prentice Hall
Publication date: 01/27/2010
Series: Alternative eText Formats Series
Edition description: New Edition
Pages: 112
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Chapter 1: An Introduction to Virtual Worlds Chapter 2: An Introduction to Second Life
Chapter 3: Why You Should Use Second Life
Chapter 4: Virtual World Entry Strategies Chapter 5: Creating Your Second Life
Chapter 6: Preparing for the virtual Classroom Chapter 7: Introducing Your Students to the Virtual World of Second Life
Chapter 8: Strategies to Facilitate a Rewarding Experience Chapter 9: Using Second Life in Marketing Classes Chapter 10: Beyond Second Life

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