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Marketing Is King: Real World Marketing to Build Relationships, Get an Internship, Increase Sales and Find a Job
     

Marketing Is King: Real World Marketing to Build Relationships, Get an Internship, Increase Sales and Find a Job

by Ali Pervez
 

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Advance Praise for Marketing is King!T "Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on an outstanding piece of work." -Dr. Denis Waitley, Author of Seeds of Greatness "Of all the

Overview

Advance Praise for Marketing is King!T "Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on an outstanding piece of work." -Dr. Denis Waitley, Author of Seeds of Greatness "Of all the marketing books I have read, I find Ali's approach refreshing, remarkably simple, and down to earth. It's a great book that shows how we can all benefit from marketing." -Howard Stephen Berg, The World's Fastest Reader, Attested by Guinness Book of Records, www.mrreader.com "Ali's 19 characteristics of top salespeople are bang on the mark! The book is also outstanding in terms of clarifying the relationship between sales and marketing. A must-read for all professional sales folks! I love it, and I am sure you will, too." -Joe Girard, The World's Greatest Salesperson, Attested by Guinness Book of Records, www.joegirard.com "Ali's enthusiasm and understanding of how marketing can drive favorable results, both personally and in a business environment, is a rare gift. His concepts can be applied in any number of real-world situations, which makes his book an outstanding contribution to the field of marketing." -William J. Biedenharn, President of Mead Westvaco, Packaging Systems Division

Product Details

ISBN-13:
9781600370977
Publisher:
Morgan James Publishing
Publication date:
10/10/2006
Pages:
424
Product dimensions:
6.06(w) x 8.94(h) x 0.98(d)

Meet the Author

Ali Pervez is one of America's leading marketing experts who passionately believes that marketing is for everyone. His work focuses on helping not only organizations, but also individuals in improving their effectiveness in marketing.

He is the author of the book Marketing is King!, has over 20 years of global marketing experience, & has done marketing projects in 22 countries outside of the U.S. Starting as a marketing analyst, he rose to the position of Chief Marketing Officer. He has held senior marketing positions at start-ups & major U.S. Fortune 500 Companies, including Abbott Laboratories, Sonoco Products Company, & Robert Half International. At Abbott Laboratories, he was a recipient of two Vice President Awards for outstanding contribution in marketing within one year. In 4 months, he was also able to triple the sales of the division he ran for one of the fastest growing companies in the U.S., & he nearly tripled the sales of a Silicon Valley Biotech startup within a year.

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