Marketing Issues in Pacific Area Tourism / Edition 1
ISBN-10:
0789000296
ISBN-13:
9780789000293
Pub. Date:
01/28/1997
Publisher:
Taylor & Francis
Marketing Issues in Pacific Area Tourism / Edition 1

Marketing Issues in Pacific Area Tourism / Edition 1

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Product Details

ISBN-13: 9780789000293
Publisher: Taylor & Francis
Publication date: 01/28/1997
Series: Journal of Travel and Tourism Marketing Series
Pages: 128
Product dimensions: 15.20(w) x 22.00(h) x 1.40(d)

Table of Contents

Contents
Introduction

  • Korean Outbound Tourism: Pre-Visit Expectations of Australia
  • Distinguishing Destination Choice of Pleasure Travelers from Taiwan
  • Japanese Visitors to Guam: Lessons from Experience
  • An Exploratory Study of Buyer–Seller Relationships in International Tourism: The Case of Japanese Wholesalers and Australian Suppliers
  • Marketing Challenges and Opportunities Facing Indonesia Tourism
  • Melanesians as Observers, Entrepreneurs, and Administrators of Tourism
  • Pacific Area Tourism: A Guide to Key Sources of Tourism Statistics
  • Reference Notes Included

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