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Marketing Kit for Dummies
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Marketing Kit for Dummies

by Alexander Hiam
 

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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Overview

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Details

ISBN-13:
9780470401156
Publisher:
Wiley
Publication date:
02/03/2009
Series:
For Dummies Series
Pages:
384
Sales rank:
838,535
Product dimensions:
7.40(w) x 9.20(h) x 1.00(d)

Meet the Author

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

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