Marketing Logistics

Marketing Logistics

by Martin Christopher, Helen Peck

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Overview

Marketing Logistics by Martin Christopher, Helen Peck

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Product Details

ISBN-13: 9781136379734
Publisher: Taylor & Francis
Publication date: 05/04/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 168
File size: 4 MB

About the Author

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

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