Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Audio CD(Unabridged)

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Overview

Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.



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Product Details

ISBN-13: 9781799731573
Publisher: HarperCollins Focus
Publication date: 03/17/2020
Edition description: Unabridged
Product dimensions: 6.50(w) x 5.50(h) x 0.62(d)

About the Author

Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple podcast and is the author of several books, including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife, Elizabeth.

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