Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control

by Phillip Kotler
3.5 6

Hardcover(6th ed)

$59.75
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Marketing Management 3.5 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Great text. Extremely useful for any type of marketing. A beginner will benefit from well explained concepts and it is an excellent review for experts.
Anonymous More than 1 year ago
Guest More than 1 year ago
I was given this textbook as a gift, and I found this textbook to have all the answers I need in my position. Kotler gives every area of marketing its due to great detail. I always look at this textbook at least once to twice a week. I work at a Fortune 100 consumer product company and this book is my bible in any area I need an answer or idea.
Guest More than 1 year ago
Not a very useful compamy profiles too much lecture not enough real life application.
Guest More than 1 year ago
This is a great book on contemporary marketing management. Kotler covers all of today's topics in depth with great examples, detail, and insight. The only problwm is that Kotler often uses his position as the pre-eminent marketing text writer to create some of his own definitions. His ideas are sound, but he puts his own perspective into many of his seemingly generic and well-acepted explanations and definitions. I would highly recommend this for advanced marketing or marketing management courses (undergrad or MBA).