Marketing Management

Marketing Management

by Rittik Chandra

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Overview

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.

Product Details

ISBN-13: 9783730935811
Publisher: BookRix
Publication date: 07/25/2013
Sold by: Bookwire
Format: NOOK Book
Pages: 219
File size: 568 KB

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Marketing Management 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
I need to read more to have an opinion, so far i think it is a lousy book,