Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

by Mike Moore, Peter A Thomas

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Overview

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.

There were zero books about channel marketing, until now.

Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.

Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.

Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.

Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

Product Details

ISBN-13: 9780999774809
Publisher: FRANKLIN KENNEDY PRESS
Publication date: 02/24/2018
Pages: 172
Product dimensions: 5.50(w) x 8.50(h) x 0.56(d)

About the Author

Mike Moore serves as Averetek's VP of Channel Strategy. Mike has spent more than twenty years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

Mike lives in the Boston area with his wife Denise and their three children.

Peter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software.

Peter lives in the Boston area with his wife Amy and their four children.

Table of Contents

Introduction

Chapter 1: What Is Channel Marketing?

Chapter 2: To, With, Through and For Partner Marketing

Chapter 3: The Modern Buyer’s Journey

Chapter 4: To-Partner Marketing

Chapter 5: With, Through and For Partner Marketing

Chapter 6: Putting it All Together in a Campaign

Chapter 7: Channel Marketing Maturity Model

Chapter 8: The Channel Engagement Framework

Chapter 9: Getting Partners to Engage

Chapter 10: Measure for Success

Chapter 11: Troubleshooting Your Channel

Chapter 12: Hiring and Motivating Channel Marketers

Chapter 13: The Channel Marketing Toolbox

Chapter 14: Continuing Development

Conclusion

Gratitude

Index

Customer Reviews