Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

by Mike Moore, Peter A Thomas

Hardcover

$19.99
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, November 21

Product Details

ISBN-13: 9780999774809
Publisher: FRANKLIN KENNEDY PRESS
Publication date: 02/24/2018
Pages: 172
Product dimensions: 5.50(w) x 8.50(h) x 0.56(d)

About the Author

Mike Moore serves as Averetek's VP of Channel Strategy. Mike has spent more than twenty years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

Mike lives in the Boston area with his wife Denise and their three children.

Peter Thomas is the founder and CEO of Averetek, a channel marketing agency. Peter has spent more than twenty years helping channel leaders realize the potential of their partners using the magic of software.

Peter lives in the Boston area with his wife Amy and their four children.

Table of Contents

Introduction

Chapter 1: What Is Channel Marketing?

Chapter 2: To, With, Through and For Partner Marketing

Chapter 3: The Modern Buyer’s Journey

Chapter 4: To-Partner Marketing

Chapter 5: With, Through and For Partner Marketing

Chapter 6: Putting it All Together in a Campaign

Chapter 7: Channel Marketing Maturity Model

Chapter 8: The Channel Engagement Framework

Chapter 9: Getting Partners to Engage

Chapter 10: Measure for Success

Chapter 11: Troubleshooting Your Channel

Chapter 12: Hiring and Motivating Channel Marketers

Chapter 13: The Channel Marketing Toolbox

Chapter 14: Continuing Development

Conclusion

Gratitude

Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews