Seminar paper from the year 2008 in the subject Business economics - Company formation, Business Plans, grade: A-, University of Birmingham, 17 entries in the bibliography, language: English, abstract: Who does not know all the successful and unsuccessful start-ups in the online business sector? This market is hotly contested and changing rapidly. This is especially the case with regards to social and community platforms like Facebook or MySpace. New entries have to have a very good business concept and a sophisticated marketing strategy to survive in this business. TravelAdviser.net is a new entrant. It is their vision to provide an economically successful international travel information network with the main aim of investing in local communities in developing countries. By starting a business, a vision of the future of the company is essential. However, the choice of the marketing strategy can determine success or defeat. On the following pages, different possible marketing strategies for TravelAdviser.net will be analysed. Furthermore, one strategy will be chosen to develop a successful marketing mix and plan. By analysing current promotion and communication activities, recommendations for a successful e-marketing campaign will be given.