The Marketing Plan Handbook, 2nd Edition

The Marketing Plan Handbook, 2nd Edition

by Alexander Chernev
ISBN-10:
098251266X
ISBN-13:
9780982512661
Pub. Date:
08/01/2010
Publisher:
Brightstar Media

Paperback - Rent for

Select a Purchase Option (New Edition)
  • purchase options

Temporarily Out of Stock Online


Overview

The Marketing Plan Handbook, 2nd Edition

The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan's essential components.

Product Details

ISBN-13: 9780982512661
Publisher: Brightstar Media
Publication date: 08/01/2010
Edition description: New Edition
Pages: 170
Product dimensions: 9.25(w) x 7.50(h) x 0.36(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews