Marketing Practices and Principles

Marketing Practices and Principles

Hardcover(4th ed)

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Overview

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

Product Details

ISBN-13: 9780070407053
Publisher: McGraw-Hill Companies, The
Publication date: 11/01/1985
Edition description: 4th ed
Pages: 448

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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