Marketing Rebellion: The Most Human Company Wins

Marketing Rebellion: The Most Human Company Wins

by Mark W. Schaefer

Hardcover

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Product Details

ISBN-13: 9781733553308
Publisher: Schaefer Marketing Solutions
Publication date: 02/01/2019
Pages: 320
Sales rank: 179,040
Product dimensions: 5.90(w) x 8.60(h) x 1.40(d)

Table of Contents

Introduction

Part 1 THE THIRD REBELLION

The End of Control

All Things Human

Part 2 THE CONSTANT HUMAN TRUTHS

Love and the End of Loyalty

Belonging: The Greatest Human Need

Self-interest and the Artisanal Brand

Values-based Marketing and the Search for Meaning

“Respect Me”: A Call for Consensual Marketing

PART 3 REACHING THE UNREACHABLE

A Manifesto for Human-centered Marketing

Your Customers are Your Marketers

Part 4 MARKETING REIMAGINED

The Pathfinders

The Quantum Leap

The Fourth Rebellion

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Marketing Rebellion: The Most Human Company Wins 5 out of 5 based on 0 ratings. 1 reviews.
AdmanJack 9 days ago
I was wondering while I was writing this review if Mark Schaefer’s timing for writing this book could be any better? I’m listening to the news in the background and they are talking about political and social turmoil everywhere. Mark is all about defining these new business realities and offering counsel to navigate this new world. Everything as we know it is changing and as Marks states, “the brand is no longer in control, consumers are in control and in the end the “most human company wins.” I can tell you as an advertising professional the changes Mark is writing about are real. There is major disruption going on in our industry and Mark has put a great wrapper on it with his new book, Marketing Rebellion. In all transparency I’ve known Mark for many years and I’ve had several conversations with him. When he hones in on a direction and an gets idea in his head he is the best at flushing it out in a way that almost anyone in business or marketing can understand. In fact IMHO this might be his best book yet. In Marketing Rebellion Mark has identified the gaps that exist as he says it, “between the rapid pulse of the present culture and what my friends in advertising and PR are delivering.” Now in defense of my profession “some” of us have recognized these trends and have been presenting alternative solutions for our clients. Our creative director is a huge believer in making brands more authentic and human centered. Without giving away too much more, chapter 8 in the book presents a “manifesto for human-centered marketing”, worth the price of the book all by itself. It’s a great roadmap/set of guidelines to follow as your company or brand embraces the new world where, the most human company wins. This book is very easy to read and follow and I would whole-heartedly recommend it to any person in business today.