Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?
Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:
- How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
- Why businesses must be built on human impressions instead of advertising impressions.
- The five constant human truths at the heart of a successful marketing strategy.
- Why customer loyalty is dying and what you need to do about it right now.
- How to help your best customers do the marketing for you.
- Actionable steps to execute an immediate course-correction for businesses of any size.
Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.
The Marketing Rebellion is knocking at your door. Are you ready?
|Publisher:||Schaefer Marketing Solutions|
|Product dimensions:||5.90(w) x 8.60(h) x 1.40(d)|
Table of Contents
Part 1 THE THIRD REBELLION
The End of Control
All Things Human
Part 2 THE CONSTANT HUMAN TRUTHS
Love and the End of Loyalty
Belonging: The Greatest Human Need
Self-interest and the Artisanal Brand
Values-based Marketing and the Search for Meaning
“Respect Me”: A Call for Consensual Marketing
PART 3 REACHING THE UNREACHABLE
A Manifesto for Human-centered Marketing
Your Customers are Your Marketers
Part 4 MARKETING REIMAGINED
The Quantum Leap
The Fourth Rebellion
Most Helpful Customer Reviews
I was wondering while I was writing this review if Mark Schaefer’s timing for writing this book could be any better? I’m listening to the news in the background and they are talking about political and social turmoil everywhere. Mark is all about defining these new business realities and offering counsel to navigate this new world. Everything as we know it is changing and as Marks states, “the brand is no longer in control, consumers are in control and in the end the “most human company wins.” I can tell you as an advertising professional the changes Mark is writing about are real. There is major disruption going on in our industry and Mark has put a great wrapper on it with his new book, Marketing Rebellion. In all transparency I’ve known Mark for many years and I’ve had several conversations with him. When he hones in on a direction and an gets idea in his head he is the best at flushing it out in a way that almost anyone in business or marketing can understand. In fact IMHO this might be his best book yet. In Marketing Rebellion Mark has identified the gaps that exist as he says it, “between the rapid pulse of the present culture and what my friends in advertising and PR are delivering.” Now in defense of my profession “some” of us have recognized these trends and have been presenting alternative solutions for our clients. Our creative director is a huge believer in making brands more authentic and human centered. Without giving away too much more, chapter 8 in the book presents a “manifesto for human-centered marketing”, worth the price of the book all by itself. It’s a great roadmap/set of guidelines to follow as your company or brand embraces the new world where, the most human company wins. This book is very easy to read and follow and I would whole-heartedly recommend it to any person in business today.